How 3D Configurators Are Changing the Way Elevators Get Sold
By Minh Duong, Content Lead at Liftira · 1 min read · Updated Jul 28, 2026
For most of the last century, buying an elevator meant flipping through a binder. A sales rep would lay out laminate swatches and ask you to imagine the rest.
From Brochures to Browsers
A handful of manufacturers and dealers have quietly replaced the swatch book with a 3D configurator embedded directly on their own website.
Nobody wants to imagine a finish. They want to see it, rotate it, and stand inside it.
- Does the viewer run on your own site?
- Can finishes be swapped live?
- Who actually hosts the 3D model?
That specificity is exactly why we built Liftira on top of Comnoira instead of a generic 3D platform.
Minh Duong Minh Duong leads content at Liftira, covering how elevator brands sell in 3D. Previously a structural engineer, she has spent six years writing about elevators, escalators, and the codes that govern them.